Retention Recipes

A newsletter to help you cook up retention. marketing result across email, SMS, and direct mail.

Archive

How We Added $93K with One Simple AB Test

Ben Fitterman

3 Black Friday Strategies That Drive Record Breaking Results

Ben Fitterman

The #1 Biggest Mistake DTC Brands Make With Email Marketing

Ben Fitterman

How to Find (and Fix) Broken Automations Killing Your Profit Margins

Ben Fitterman

10 Email Deliverability Tips Every DTC Brand Needs in 2025

Ben Fitterman

(VIDEO) How to Update Your Klaviyo Automations for Black Friday

Ben Fitterman

How to Know If You're Business is Ready for Optimization Tools (Or Just Burning Cash)

Ben Fitterman

10 Black Friday Lessons That'll Save You From Disaster

Ben Fitterman

What Most Brands Get Wrong About Black Friday Planning (Strategy vs. Tactics)

Ben Fitterman

Why A/B Testing Subject Lines for Click Rate Changes Everything

Ben Fitterman

The Universal Formula For Killer Email Marketing (Works In Any Industry)

Ben Fitterman

How to Crush Your Next Product Launch In Three Simple Steps ($232K Case Study)

Ben Fitterman