Why 90% of eCom Founders Should NEVER Set Up Email Automations Themselves

My dishwasher died the week of Christmas.

I did what any guy in my shoes would do. 

I hopped on YouTube and started troubleshooting. 

After about an hour lying on the floor with a wrench and my iPhone flashlight  I gave up, defeated.

“...It’s probably a blown solenoid.” 

YEAH. CUZ I’M A DISHWASHER EXPERT NOW!

So I called a repair technician who came the next day. 

He sits down on the floor and starts looking around. Then he just stops. 

Closes his eyes and takes deep breaths for like 40 seconds. 

I shoot my wife a concerned look.

WTF is this dude doing?

Then he opens his eyes, touches one button, and the whole dishwasher resets. 

Boom fixed. That's all it needed.

I saw this exact same thing last week.

I was auditing a Klaviyo account where the owner had set up the emails themselves. 

Everything looked fine on the surface. Everything was turned on. 

But for some reason they couldn't understand why their automations weren't performing.

Then I showed them they had a flow filter set up incorrectly. Because of that ONE filter thousands of people were not getting checkout abandon email.s

Probably five figures in revenue just from the switch of a button.

Here's the problem with automations. They're deceivingly complicated. 

You can follow tutorials and set them up, but they do require a certain level of expertise.

You can't set and forget automations.

Check them every quarter. Go through each one. Make sure they're actually firing.

And if you notice something's wrong, get a second pair of eyes in there. 

Preferably mine.

Ben

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