Subscriptions are the holy grail of DTC eCom.
Recurring revenue, higher LTV, built-in repeat purchases. Genuinely great.
But here’s something I never see agency bros mention when they flaunt their
“HOW WE INCREASED REVENUE BY 234% IN JUST 30 DAYS” screenshots.
A lot of that is an exaggeration - at best.
The problem is, if your brand runs subscriptions, then the revenue being shown in Klaviyo is over-inflated…
…unless you do one thing.
In this video I break down exactly what's happening, why it's inflating your numbers, and how to fix it.
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