(VIDEO) How to Update Your Klaviyo Automations for Black Friday

Sunday morning, I opened the garage door to head to the park with the kids.

I saw a dark object behind our car tire.

I got closer.

A turtle. A for-real-life turtle sitting in our driveway.

The kids went nuts. I pulled out ChatGPT, like a nerd,  and figured out it was an eastern box turtle. 

We tried feeding it leaves and strawberries. It ignored us.

But we had to leave. And I thought, "If I leave you here, you'll wander into the street and get smashed."

So I put it in a cardboard box with some water, a damp paper towel, and some berries.

We went to the park and came back a few hours later.

The turtle demolished the strawberries. Flipped the water container. And punched a hole through the side of the box trying to escape.

After some debate, we carried it to the ravine behind our house. There’s tons of trees and vegetation back there.

We set it on the ground.

That lil turtle hauled ass  and vanished into the bushes.

Here's the thing about that turtle.

When I first saw it in my driveway, it looked totally fine. Just chilling. Seemed perfectly content hanging out.

But the second we put it in that box? It went into panic mode. 

Most e-commerce brands are that turtle right now.

You're just chilling. Hanging out. Automations running fine. Everything seems good.

But Black Friday is the box.

The moment Black Friday traffic hits and your customer service team is screaming and customers are freaking out, that's when you'll realize it's too late.

So I made a YouTube video that walks through exactly how to update your Klaviyo automations for Black Friday.

Here's what you'll learn:

• Why your current automation setup is a ticking time bomb that could explode the moment Black Friday traffic hits your store

• How to use my "universal content block" trick to change offers across 40+ emails with one click while your competitors manually update each message like cavemen

• How to schedule your automations to turn on and off automatically so you can sleep through midnight instead of panic updating flows like it's 2019

• How to avoid the Black Friday automation disaster that sends your customer service team into therapy sessions and leaves thousands of buyers cursing your brand name

• How to transform chaotic image heavy emails into conversion machines using plain text methods that outperform fancy designed templates

If you need help getting your automations Black Friday ready and don't want to figure this out yourself, just reply to this email. We'll handle it.

Ben

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