Email marketers don’t want to admit this.

But a good subscription brand has a lot less to do with email than we’d like.

A great offer gets the customer in.

A great product gives them a reason to stay.

Then you’ve got to get them using it long enough that it becomes part of their daily routine.

Does email still matter?

Hell yeah.

I subscribed to MUD\WTR and broke down every post purchase email they sent in the first 60 days.

Order confirmations. Shipping updates. Renewal reminders. Upsells.

It was fascinating.

You can watch the entire breakdown video below:

Here’s what you’ll see:

→ How MUD\WTR expertly uses transactional emails most brands don’t touch

→ The subscription renewal reminder you should swipe before your next rebill goes out, including one tiny detail that may keep customers from canceling on the spot

→ What they start saying on day zero, before the product even arrives, to build the habit

→ Why their order-two upsell is doing way more than lifting AOV

I’ll catch ya further on down the trail,

Ben

💸 If you’re running a 7–8 figure eCom brand but it still feels like nothing’s working book a free strategy call​ with me Here.

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