How to Write Simple Copy That Actually Converts

Every single week, I get a brand on a call who tells me the exact same thing. 

"I'm not really a copywriter. I don't know what to say in emails. I don't want to bother people with too many messages anyway."

So they send one email a week when there's a sale. Maybe.

And then they wonder why their email marketing is stagnant.

But you wanna know a crazy secret?

Yeah? Ok…lean in…

…closer

…CLOSER

… a little closer….

STOP

In my years of experience  most founders are actually REALLY good at writing copy. 

Why? Because they know their product inside and out. They’ve talked to hundreds of customers. They know all their questions and objections. And More importantly what people love about the products.

But here's what nobody talks about.

Copywriting isn't about being clever or catchy. It's about clarity and conviction.

Show people where they are right now. 

Show them where they want to be. 

Show them how your product fills that gap. 

And do it as clearly as you can.

But on an even deeper level… it's conviction.

Do you actually believe, deep down, that what you're selling is going to make someone's life better? 

Not in some fake marketing way. Real conviction. 

Because if you don't have that, no email is going to work anyway.

And here's the mindset shift that will make copywriting a lot easier.  

If you DO believe your product will help people and you're NOT sending emails because you're doing them a disservice by not helping them.

Once you unlock that mindset your email marketing revenue will soar.

And you’ll have a lot more fun doing it!

If you're still struggling to write and send campaigns consistently, let's talk.

Got something you’d like me to talk about? Reply to this email, I do my best to reply to them all.

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