How to Turn Current Events Into Email Revenue (The Newsjacking Method)

Well guys.

It's been a great run, but I've decided to end Retention Recipes.

Call it quits.

Retire.

Why, you ask?

Well on Friday my Twitter post exploded and went viral.

I mean just check it out…

72K views!

I'm set for life. I can retire my wife, my kids AND my future grandkids.

Catch ya later on down the trail.

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LOL. JK YOU GUYS!!!

I ain't going anywhere!

Alright, enough fooling around. Let's go back to the X post because there's actually a valuable lesson here.

How to Turn Current Events Into Email Revenue (The Newsjacking Method)

There's a famous marketing proverb: "Enter the conversation in your prospect's mind."

Usually that means talking about their problems, pains, and desires.

But there's always another conversation happening in their minds too.

Current events, trends, pop culture.

That's exactly what I did with my X post. 

I tapped into a current event (the stadium opening) that I knew a specific group of people (sports fans) were already talking about.

The fun thing about tapping into these conversations is it shows in tune with popular culture and gives you a little personality.

It could be a meme. A TV show. A silly news story. Whatever.

When you see a trending topic that kinda relates to your market…

…IT'S time to get busy like Sean Paul and whip up a quick lil’ email in three simple steps.

1. Call out the trend in the subject line.

2. Give your opinion on the trend

3. Tie it back to your product.

Boom.

If you’re really feeling lazy you could just blast out a quick SMS.

The key is speed. See something big happen today? Comment on it within 24 hours.

Money is attracted to speed.

Act accordingly.

PS.

If you want to read my X/Twitter post you can check it out here.

Got something you’d like me to talk about? Reply to this email, I do my best to reply to them all.

💸 If you’re running a 7–8 figure eCom brand but it still feels like nothing’s working book a free strategy call​ with me Here

📺 YouTube: Get free email + retention marketing videos Here​​

🐥 Twitter / X: Follow Me Here ​

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