Do you remember the first time you took a selfie?
Mine is probably on an iPhone in a landfill overseas somewhere.
But according to Instagram my first selfie was taken on August 27, 2012.
Although I’m not sure this counts since I’m using a mirror?
Anyways.
Today’s issue has everything to do with selfies.
Selfies and video UGC are valuable social currency.
Scroll any social platform. Everyone is posting their opinions and sharing what they're doing in life.
Most brands already know video UGC is important.
It's incredible social proof for your website.
And in the AI slop era it is also some of the best performing Meta ads you can run,
The problem is capturing it for your brand.
You need to ask.
They need to film.
They need to upload it to you.
But there's an easy way to do it, and it runs on autopilot.
I use Klaviyo and an app called Vidlo to set the whole thing up as an automation. I recorded it step by step so you can follow along.
Here's what you'll learn:
→ Why this automation has to be SMS and not email
→ The right trigger to use in Klaviyo so you nail the timing
→ How to avoid pissing off unhappy customers
→ How to build the Vidlo campaign and the perfect UGC prompt to get great content
You can do the whole set up in about five minutes.
Watch it here:
I’ll catch ya further on down the trail,
Ben
P.S.
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