3 Black Friday Strategies That Drive Record Breaking Results

What if I told you the difference between a mediocre Black Friday and your best revenue month ever isn't luck?

It's having the right strategy in place weeks before the chaos starts.

I just dropped a new video breaking down the exact three strategies I used to help one client achieve a 78% year-over-year increase in BFCM revenue.

And help another generate half their total Black Friday sales from just 6% of their email list.

These are the same strategies I've used across dozens of DTC brands to turn BFCM into their biggest months of the year.

You can check out the video here:

A few things I cover:

The Self-Selecting Buyers Strategy - How creating an early access list turns passive subscribers into pre-qualified buyers who are actively waiting for your sale (one furniture brand's 4,000-person early access list generated $155k and drove 46% of their total BFCM revenue)

The Teaser Email Approach - Why the email that got zero clicks set up a $144k launch the next day (and why building anticipation before your sale actually amplifies it instead of cannibalizing it)

The Frequency Framework - Why brands that optimize for unsubscribes are playing scared and leaving six figures on the table (and the exact send strategy that delivered that 78% year-over-year increase)

The Timing Advantage - How starting your strategy in late October gives you an unfair advantage over every competitor who waits until the week before (and why early access gets people to buy from you before they shop anyone else's sale)

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